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We make it easy to connect with trusted UK brokers and insurers, who will guide you in finding the best plan for your personal situation.

Life insurance provides your family with financial security in the event of your death. It ensures that your loved ones receive a sum of money to help them maintain their standard of living, cover living expenses, mortgage payments, education costs, and other financial commitments.

While many understand the importance of life insurance, only a small percentage of people take action. According to Forbes.com (2023), only 35% of people in the UK currently hold a life insurance policy, despite 60% agreeing their family would benefit if the worst were to happen.

Take the next step to protect your family today. Speak with our experts to learn how life insurance can provide peace of mind and financial security for your loved ones.

Many people believe life insurance is too expensive for them, but that’s not always the case. The cost of life insurance can vary depending on factors such as your age, health, lifestyle, the type of coverage you need (e.g., term or whole life), and the amount of coverage you select.

By applying through us, you’ll be connected with experts who specialise in finding the most cost-effective options tailored to your needs. We’ll help you secure the coverage you need at a price that suits your budget.

  • Quick and Easy Application
    Our simple application form takes just 60 seconds to complete, saving you time and hassle.
  • Matched with Trusted Insurers
    Based on the details you provide, we’ll match you with the most suitable life insurance providers who can offer you the coverage that fits your needs.
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Get a free, no-obligation quote today and connect with our trusted partners who can help tailor a life insurance solution to your individual needs.

Is Life Assurance the same as Life Insurance?

They are similar, but Life Assurance generally refers to whole-of-life cover (a guaranteed payout), while Life Insurance usually refers to term-based cover (may expire without a payout).

How much cover should I get?

It depends on your financial responsibilities — mortgage balance, children’s expenses, debts, income replacement. A broker can help you understand your options, but the final decision is yours.

Will I need a medical exam?

Not always. Some policies are available without a medical depending on your age, health and the amount of cover you need.

Can I add Critical Illness Cover?

Yes. You may be able to include Critical Illness Cover at an additional cost. This would pay out if you’re diagnosed with a serious illness defined in the policy.

What happens if I stop paying?

If you stop paying your premiums, your cover will usually lapse and you won’t receive a payout. Always read the policy terms carefully.

Important to know

This is a non-advised service: We do not provide personalised financial advice or assess suitability.

We work with FCA-authorised brokers and insurers who will provide information and support to help you compare options.

The decision to purchase a policy, and which one, is entirely yours.

Pricing

Quoted rates may vary and are subject to individual status and medical underwriting. Correct as of 7th February 2025.

†From £10 per month for up to £300,000 is an example based on the following pricing illustrations. £10 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 7th February 2025.

£322,952 over 20 years

30 years old born in 1995

Aviva

£197,619 over 20 years

35 years old born in 1990

Aviva

£159,606 over 15 years

40 years old born in 1985

Aviva

£92,280 over 15 years

45 years old born in 1980

Aviva

£67,652 over 10 years

50 years old born in 1975

Aviva

£37,971 over 10 years

55 years old born in 1970

Aviva

£20,242 over 10 years

60 years old born in 1965

Aviva

£12,368 over 10 years

65 years old born in 1960

Aviva

£7,497 over 10 years

70 years old born in 1955

Aviva

†From £5 per month for up to £100,000 is an example based on the following pricing illustrations.£5 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 7th February 2025.

£117,810 over 20 years

30 years old born in 1995

Aviva

£75,745 over 20 years

35 years old born in 1990

Aviva

£56,577 over 15 years

40 years old born in 1985

Aviva

£35,960 over 15 years

45 years old born in 1980

Aviva

£26,787 over 10 years

50 years old born in 1975

Aviva

£17,018 over 10 years

55 years old born in 1970

Aviva

£10,115 over 10 years

60 years old born in 1965

Aviva

£6,181 over 10 years

65 years old born in 1960

Aviva

£3,746 over 10 years

70 years old born in 1955

Aviva

Whole of Life

Whole of Life Cover quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as of 7th February 2025.

From £8 per month

£5,437 sum assured

30 years old born in 1995

Legal & General

£4,624 sum assured

35 years old born in 1990

Aviva

£3,931 sum assured

40 years old born in 1985

Aviva

£3,345 sum assured

45 years old born in 1980

Aviva

£3,137 sum assured

50 years old born in 1975

Aviva

£2,655 sum assured

55 years old born in 1970

Aviva

£2,277 sum assured

60 years old born in 1965

Aviva

Critical Illness

Life Insurance and Critical Illness Cover quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as of 7th February 2025.

From £10 per month

£30,753 over 20 years

30 years old born in 1995

Legal & General

£22,278 over 20 years

35 years old born in 1990

Aviva

£18,353 over 15 years

40 years old born in 1985

Aviva

£13,425 over 15 years

45 years old born in 1980

Aviva

£10,171 over 10 years

50 years old born in 1975

Aviva

£7,100 over 10 years

55 years old born in 1970

Aviva

£4,805 over 10 years

60 years old born in 1965

Aviva